What is Schema Markup?
Schema markup, once added to a webpage, creates a “rich snippet.”
– An enhanced description appears in the search results.
All of the leading search engines, including Google, Yahoo, Bing, and Yandex, support the use of microdata.
The real value in schema is that it can provide context to a webpage and improve the search experience.
There is No evidence adding schema has any influence on SERPs.
Schema markup is a type of structured data code that you add to your website’s HTML to help search engines better understand the content on your pages. Created by Schema.org, this markup provides detailed information about your business, such as location, reviews, events, products, services, and more. When implemented correctly, schema can enhance your search listings with rich snippets—like star ratings, hours of operation, or FAQs—which can improve click-through rates. In short, schema markup improves how your website appears in search results and helps search engines deliver more accurate and informative results to users.
Schema Markup Generator (JSON-LD)
Use this Schema.org structured data generator to create JSON-LD markups, including all of the required item properties and more.
What Is Schema Used For?
- Businesses and organizations
- Events
- People
- Products
- Recipes
- Reviews
- Videos
If you find adding schema to a page intimidating, you shouldn’t. Schema is actually quite simple to implement.
If you have a WordPress site, there are several plugins that will do this for you.