What is Seo?: Search Engine Optimization

SEO Simplified

Website Search Engine Optimization (SEO) works by adding targeted keywords and content to your web pages, social media, and more.

So when your target customer performs a keyword search on search engines such as Google, Bing or Yahoo, they will find your website.

If you appear on the first page, you rank highly for the keyword phrases they entered for their search. This content goes in various places to help Google’s algorithms find you.

What is SEO?

Technical SEO

Some find performing technical SEO to be intimidating. Thanks to the many SEO tools available, an SEO audit is no longer daunting. The key is to know how to interpret the data provided and what to do with it.

For starters, you should check the following:

  • Submitiing your XML sitemap to Google via Google Search Console.
  • Make certain your site qualifies as being mobile-friendly.
  • Check for status code errors and correct them.
  • Check the robot.txt for errors. Optimize if needed.
  • Check your site indexing via Google Search Console. Examine and fix any issues discovered.
  • Fix duplicate title tags and duplicate meta descriptions.
  • Audit your website content. Check the traffic stats in Google Analytics. Consider improving or pruning underperforming content.
  • Fix broken links. These are an enemy of the user experience – and potentially rankings.
Link Building

Link Building

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Website Speed

Website Speed

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Schema Markup

Schema Markup

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