About E.A.T. in SEO
E.A.T. stands for Expertise, Authoritativeness, and Trustworthiness
Ther three key factors that Google uses to evaluate the quality of content and the credibility of websites. E.A.T. is especially important for websites that publish information affecting people’s health, finances, or overall well-being, often referred to as “Your Money or Your Life” (YMYL) content.
Here’s what each E.A.T. element means:
- Expertise: The content should be created by someone with proven knowledge or qualifications in the subject matter. This could be a certified professional or someone with deep, demonstrable experience.
- Authoritativeness: This refers to the overall reputation of the website or content creator. Others often cite high-authority sites that have strong backlinks, mentions, and positive reviews across the web.
- Trustworthiness: Your website should be secure (HTTPS), transparent (with clear contact info, privacy policy, etc.), and provide honest, accurate content. Google wants to know that users can trust the information you provide.
Why E.A.T. Matters:
Strong E.A.T. signals help improve your rankings in Google Search, especially in competitive niches. Incorporating author bios, citing reliable sources, earning backlinks from reputable websites, and regularly updating content are all effective ways to improve your site’s E.A.T.