You can grow organic and paid traffic by linking your videos to your website. Studies have shown that videos are over 50 times more likely to appear on the first page of Google.
Studies have shown that videos are over 50 times more likely to appear on the first page of Google.
Keyword research for videos is completely different than for text-based blog posts.
Should you optimize your videos for both YouTube and Google search? Yes, but most people only get around 15-25% of their video traffic from search. The rest come from suggested videos and “browse features”.
People use Google and YouTube in completely different ways. A keyword that gets 100k monthly searches in Google (like “life insurance”) may get only 50 in YouTube. On the other hand, a keyword that gets a lot of searches in YouTube (like “cute cats”), will get significantly less in Google.
When you type in what you are looking for into YouTube. YouTube tells you the exact keywords people search for. HUGE!